'90's girl band B*Witched to headline this year's Chester PrideĪ spokesperson for the company said: “As Pride celebrations begin around the world, Facebook is proud to support our diverse community, including those that have identified themselves on Facebook as gay, lesbian, bi-sexual, transgender or gender non-conforming.So for a limited time, the reaction will sit alongside old favourites like the thumbs up and heart signs as a means for Facebook fans to express their feelings towards posts, the Liverpool Echo reports. Users can now 'react' to posts using the multi-coloured flag after the social media network launched the new option to celebrate LGBT Pride Month. Facebook has added a new rainbow emoji reaction for a very special reason.